Gerakan Protes Media Sosial Terhadap Program Makan Bergizi Gratis (MBG) di Indonesia
DOI:
https://doi.org/10.5281/zenodo.23751156الكلمات المفتاحية:
Aktivisme Digital، Kebijakan Publik، Legitimasi Pemerintah، Makan Bergizi Gratis (MBG)، Media Sosialالملخص
The Free Nutritious Food Program (MBG), launched by the Prabowo Subianto administration in 2025, is a strategic policy aimed at addressing nutritional issues such as stunting and malnutrition in Indonesia. However, the implementation of this program has sparked various public reactions, particularly in the form of protest movements on social media. This phenomenon warrants examination given that social media now functions as a new space for shaping public opinion as well as an arena for policy contestation. The urgency of this research lies in the growing criticism of the MBG, which not only highlights technical aspects of implementation but also touches on issues of budget transparency, policy priorities, and trust in the government. This study aims to analyze the dynamics of social media protest movements against the MBG and their impact on the legitimacy of public policy. The recommended analytical questions are: what are the forms and narratives of social media
protest movements against the MBG, and to what extent do these movements influence public perception of government policy? This study employs a qualitative method with a descriptive-analytical approach, utilizing data collected from the social media platforms TikTok, Instagram, and X. Preliminary findings indicate that social media protests have grown massively and are loosely organized, with primary narratives centered on budget waste, misdirected spending, and potential corruption. On the other hand, there are also counter-narratives.
Keywords: Free Nutritious Meals (MBG), social media, digital protests, public policy, government legitimacy
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